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	<title>Suboxone Talk Zone: A Suboxone Blog &#187; Reckitt-Benckiser</title>
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	<description>Questions and Answers about Opioid Dependence and Buprenorphine</description>
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		<title>Cost of Suboxone</title>
		<link>http://suboxonetalkzone.com/cost-of-suboxone/</link>
		<comments>http://suboxonetalkzone.com/cost-of-suboxone/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 18:54:50 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
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		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2573</guid>
		<description><![CDATA[A Reader Writes: Message: The State of XXXXXX prescription price list noted Target Pharmacy as the cheapest for Suboxone at $6.99/Suboxone pill, 8mg-2mg, qty. 30. So I started getting my prescriptions filled at Target. Well, needless to say they raised their prices twice since then and I am now paying $8.158333/Suboxone pill, 8mg-2mg, qty. 30, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>A Reader Writes:</strong></p>
<p>Message:</p>
<p>The State of XXXXXX prescription price list noted Target Pharmacy as the cheapest for Suboxone at $6.99/Suboxone pill, 8mg-2mg, qty. 30. So I started getting my prescriptions filled at Target.</p>
<p>Well, needless to say they raised their prices twice since then and I am now paying $8.158333/Suboxone pill, 8mg-2mg, qty. 30, Nov. 12, 2011.</p>
<p>My question: How can they be alowed to jack their prices up so fast and so high in a short period of time? What can I do? It&#8217;s like they pulled a bait and switch on me.</p>
<p>Please write back Dr. Junig</p>
<p><strong>My Reply:</strong></p>
<p>I sympathize with you.  The best thing you can do is have an educated and educatable doctor&#8211; someone who has enough humility to recognize when he/she is wrong, and adjust accordingly.  Somebody who recognizes that as physicians, we are constantly sorting through new data, responding clinically to phenomena according to science.  Most importantly, someone who recognizes that in medicine, as in all fields, people make assumptions about things with partial data, and sometimes later learn that their assumptions were wrong.</p>
<p>I realize that is difficult in the current era when people with addictions are considered &#8216;manipulative&#8217; for simply raising appropriate questions.  The truth is also competing with the marketing and persuasion tactics by Reckitt-Benckiser&#8211; a company that has found a way to influence policy-makers in government and addiction societies.  I am generally a fan of corporate greed, as I believe that the marketplace is the best stage for ideas to rise or fall (mixing several metaphors, I know!)  But I am appalled by the extent of involvement of Reckitt-Benckiser, the British corporation that makes Suboxone, with physician societies&#8211; the groups that are supposed to be advocating for policies that save lives that are being lost to addiction.</p>
<p>The generic tablet of orally-dissolving  buprenorphine, 8 mg, is FDA-indicated for treating opioid dependence.  In Wisconsin, some pharmacies have it for as<br />
low as $2.35 per tab;  the more expensive places sell it for $3.00.  It is CLINICALLY IDENTICAL to Suboxone;  the naloxone in Suboxone is not absorbed sublingually (actually, 3%-5% is absorbed, but does nothing clinically), and after being swallowed the naloxone is completely destroyed at the liver by first pass metabolism.</p>
<p>Suboxone is supposedly safer then generic buprenorphine because naloxone supposedly causes withdrawal if injected.  This is the only justification (initially put forth by the folks at Reckitt-Benckiser) for the need for Suboxone.  The justification is flimsy, since many people who would benefit from the lower price of buprenorphine have very little risk of injecting the medication.  But worse, the flimsy justification is a lie. People who have injected Suboxone intravenously (I have met and heard from many of them) report NO withdrawal from naloxone-containing Suboxone.  What&#8217;s more, people who wrote to me who have injected both buprenorphine and Suboxone, at different times based based on availability, have all reported the same thing&#8211; that the subjective experience from injecting either substance is identical.</p>
<p>I must point out here that there are MANY reasons to avoid injecting any substance&#8211; but particularly a substance made to be taken orally.  These compounds contain fillers that destroy the capillary beds of the lungs, where oxygen is absorbed&#8211; potentially leading to severe lung damage.  And infection is always a huge risk, when placing poorly-sterilized material directly into the bloodstream.  Please&#8211; don&#8217;t do it.</p>
<p>Back to taking buprenorphine properly&#8230; the high cost of Suboxone is an unfair burden for patients without insurance coverage, when a much cheaper, idential alternative is available.</p>
<p>I am going to remove your name and location, and put up your question on my blog;  you are then welcome to bring a copy of the post to your doctor. You can also tell him/her to read prior posts, where I explain all of this in greater detail.</p>
<p><strong>For Doctors and Insurance Formulary Committees:</strong></p>
<p>I implore you to look into the facts of this situation with an open mind.  I have a PhD in Neurochem, besides 10 years of experience as an anesthesiologist and training and experience in psychiatry.  Some insurers cover buprenorphine;  they are, of course, the smart ones.  Your company can save a great deal of money by simply allowing the generic equivalent to be covered.  States that mandate the use of Suboxone or Suboxone Film could save large sums of money for their taxpayers.  And doctors&#8211;  your cash-paying customers could really use the break, especially in this economy.  If you are concerned that a patient is injecting medication, I understand your hesitancy&#8212; even though, frankly, it is misplaced, given that BOTH Suboxone and buprenorphine can be injected.  If your patient pays cash, and never injected medication, do you REALLY think that person is going to start injecting buprenorphine&#8211; since doing so would not create any effects?  The &#8216;ceiling effect&#8217; is in place for ANY route of administration, so a patient taking sublingual Suboxone, who injects buprenorphine, will feel&#8230; NOTHING.</p>
<p>Give your patient the gift of affordable treatment as a Christmas present.  You may be saving someone&#8217;s life.</p>
<p>JJ</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>$uboxone Clinically Identical to Buprenorphine??</title>
		<link>http://suboxonetalkzone.com/uboxone-clinically-identical-to-buprenorphine/</link>
		<comments>http://suboxonetalkzone.com/uboxone-clinically-identical-to-buprenorphine/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 17:10:32 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
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		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2561</guid>
		<description><![CDATA[As I give my last post more thought&#8230;.  I wonder if there is ANY clinical difference between $uboxone at $7 per dose, vs. generic buprenorphine at $2.33 per dose?  Researchers out there&#8211; can anyone send me a reference? Read my last post for details&#8211; but the essence is that naloxone is destroyed when Suboxone is [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>As I give my last post more thought&#8230;.  I wonder if there is ANY clinical difference between $uboxone at $7 per dose, vs. generic buprenorphine at $2.33 per dose?  Researchers out there&#8211; can anyone send me a reference?</p>
<p>Read my last post for details&#8211; but the essence is that naloxone is destroyed when Suboxone is taken properly (orally, sublingually), and has no action whatsoever&#8211; on that issue there is scientifc agreement (although there is a great deal of ignorance among prescribers about this fact).  The ONLY think naloxone does, is to supposedly serve as a deterrent to IV injection of buprenorphine.</p>
<p>Sounds good, but&#8230;  we know that people divert Suboxone intravenously, naloxone and all.  Buprenorphine binds opioid receptors very tightly- so tightly that the naloxone doesn&#8217;t effectively compete with buprenorphine.</p>
<p>The State of WI requires Medicaid patients to take expensive Suboxone Film, whereas in other cases they require prescribing the generic.  What is the argument for requiring the film?  RB would argue (now that the tablet has lost the luster of being on-patent) that the film is harder to &#8216;divert&#8217;&#8211; i.e. to inject.  But frankly, the intravenous diversion of buprenorphine is a tiny issue compared to things like heroin addiction and a budget crisis.  Most of the diversion of buprenorphine, either Suboxone or generic, is not injected, but rather taken orally to ward off withdrawal&#8211; and the film makes no difference in that case.</p>
<p>Insurers, likewise, are wasting millions of dollars (literally) by paying for Suboxone&#8212; sometimes exclusively(!)  Have the bean counters fallen asleep on this issue?</p>
<p>I have nothing personal against Reckitt-Benckiser, beyond the fact that they refuse to engage in conversation with me.  If the good Brits at RB have discovered a way to suck millions of dollars from the weakest members of society, more power to them.  But I am a big fan of intellectual honesty, particularly in regard to the science behind medical practice.  So if someone has evidence that $uboxone is clinically different than generic buprenorphine, whether used properly or injected, please send it my way.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Suboxone Business Fix</title>
		<link>http://suboxonetalkzone.com/suboxone-business-fix/</link>
		<comments>http://suboxonetalkzone.com/suboxone-business-fix/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 22:44:23 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[education]]></category>
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		<category><![CDATA[bloomberg]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[generic suboxone]]></category>
		<category><![CDATA[suboxone film]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2550</guid>
		<description><![CDATA[I have shared my thoughts about ‘Suboxone Film,’ a product that serves only one purpose:&#160; to block generic competition from entering the Suboxone market.&#160; Below I’ve copied a Bloomberg article that discusses the current nature of the buprenorphine/naloxone business, and the efforts by RB to prevent market penetration by generics&#8211; something that would lead to [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I have shared my thoughts about ‘Suboxone Film,’ a product that serves only one purpose:&nbsp; to block generic competition from entering the Suboxone market.&nbsp; Below I’ve copied a Bloomberg article that discusses the current nature of the buprenorphine/naloxone business, and the efforts by RB to prevent market penetration by generics&#8211; something that would lead to price reductions for healthcare consumers.</p>
<div class="mceTemp">
<dl style="width: 310px;" id="attachment_2559" class="wp-caption alignright" data-mce-style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://suboxonetalkzone.com/2011/10/suboxone-business-fix/" class="broken_link" rel="nofollow"><img class="size-medium wp-image-2559" title="dumb-and-dumber1" alt="Suboxone Doctors act dumb with buprenorphine" src="http://suboxonetalkzone.com/wp-content/uploads/2011/10/dumb-and-dumber1-300x225.jpg" width="300" height="225" data-mce-src="http://suboxonetalkzone.com/wp-content/uploads/2011/10/dumb-and-dumber1-300x225.jpg" /></a></dt>
<dd class="wp-caption-dd">Dumb about naloxone?</dd>
</dl>
</div>
<p>Unfortunately, the Bloomberg article overlooks the most significant threat to the profits of Reckitt-Benckiser.&nbsp; This threat is mitigated only by the ignorance of many of the physicians who prescribe Suboxone.&nbsp; The threat to profits consists of a simple fact that RB does not want anyone to realize:&nbsp; that the generic equivalent of Suboxone is already available, in the form of orally-dissolving tablets of buprenorphine.</p>
<p>I encourage physicians who doubt my comments to do their own ‘due diligence’ and break out their old pharmacology textbooks.&nbsp; I have a hard time understanding how people who graduated from accredited medical schools can get things as wrong as they do with this issue.&nbsp; I sometimes present opinions, but not with this post.&nbsp; The facts about buprenorphine and naloxone that I’m about to describe are described in any pharmacology textbook&#8212; e.g. Goodman and Gilman—and are not in dispute in any way.</p>
<p>Suboxone consists of buprenorphine plus naloxone.&nbsp; Naloxone is an opioid antagonist that is added to reduce diversion of Suboxone in the form of intravenous injection of a dissolved tablet.&nbsp; Naloxone is NOT ACTIVE when not injected.&nbsp; The molecule&nbsp;is poorly absorbed through the oral mucosa because of the molecule’s size and poor lipid-solubility.&nbsp; Instead, naloxone is swallowed, absorbed from the small intestine, and totally destroyed at the liver before reaching the systemic circulation through a process called ‘first pass metabolism.’</p>
<p>I suspect that some physicians confuse naloxone with the similarly-named substance naltrexone, an opioid antagonist (blocker) that IS orally active. There is NO naltrexone in Suboxone.</p>
<p>All of the beneficial aspects of Suboxone come from the partial agonist buprenorphine.&nbsp; The ceiling effect of buprenorphine causes a reduction in cravings through a process that I’ve described in earlier posts.&nbsp; Naloxone, on the other hand, does absolutely nothing to reduce cravings, to increase safety, to reduce euphoria, etc, provided that the medication is not injected.</p>
<p>The confusion surrounding buprenorphine essentially consists of&nbsp;intellectual laziness or intellectual dishonesty by the physicians who prescribe the medication and the pharmacists who dispense it.&nbsp; I realize that not all doctors are cut out to be ‘physician scientists’ who understand pharmacology in great detail.&nbsp; But I am particularly disappointed that the large organizations that supposedly oversee the science of addiction treatment have dropped the ball on this issue. I don’t know why groups like ASAM and SAMHSA don’t get it– whether the problem is ignorance, or whether there are mutually beneficial relationships between these organizations and RB that encourage the organizations to foster ignorance among<br /> patients and doctors.&nbsp; I don’t belong to the organizations primarily for this reason– and I blame ASAM and SAMHSA for the current status of addiction treatment as the ‘no science zone’ of modern medicine.</p>
<p><strong>&nbsp;A few examples of&nbsp;intellectual laziness:&nbsp;</strong></p>
<p><em>Example 1:</em>&nbsp; Physicians who prescribe Suboxone often say that one shouldn’t use buprenorphine ‘because it doesn’t have the opioid blocker and therefore….’ (add whatever here– it causes euphoria, it is addictive, it isn’t safe– any or all of these comments). The statement is partially correct. Generic buprenorphine does not have the opioid blocker naloxone&#8212; but naloxone is irrelevant to the actions of Suboxone!</p>
<p>There are TWO opioid blockers in Suboxone, but only one is clinically relevant—the one that is in both Suboxone and generic buprenorphine.&nbsp; What is the relevant ‘opioid blocker’ that IS<br /> in both Suboxone and generic buprenorphine?&nbsp; Buprenorphine!&nbsp;&nbsp; As a partial agonist, buprenorphine has antagonist properties that are responsible for ALL of the effective clinical&nbsp;properties of Suboxone.</p>
<p><em>Example 2:</em>&nbsp; Refusing to consider the cost of medication as a factor that determines access to treatment.&nbsp; Some docs make ‘fear of diversion’ the only factor in determining what to prescribe.&nbsp; Discussions with hundreds of opioid addicts over the years have convinced me that buprenorphine is rarely a drug of choice.&nbsp; Rather, it is used by addicts who are sick and tired and want a break from using without withdrawal, or by addicts who have no money or access to agonists.&nbsp; In such cases, buprenorphine or Suboxone are equally effective– and equally diverted.&nbsp; When I ask addicts new to treatment about their injecting habits, I often ask whether they injected buprenorphine or Suboxone.&nbsp; The typical response is either ‘can you do that?’ or ‘why would I do that, since heroin is cheaper?’</p>
<p>In my area, an 8 mg tab of buprenorphine costs as low as $2.33.&nbsp; This low cost should be part of the equation for choice of medication, just as it is for other illnesses.&nbsp; Does anyone doubt that there are some people kept from treatment by a price differential of 300%?!&nbsp; Is it ethical to fear diversion so greatly that treatment&nbsp;is effectively withheld– for a condition with the fatality rate of opioid dependence?!&nbsp;&nbsp; I’m sure readers know&nbsp;my answer, especially when there are effective ways to reduce diversion, such as close monitoring of prescribed doses, a ‘no replacement’ policy, and drug testing, among others.</p>
<p><em>Example 3:</em>&nbsp; There is some question whether the naloxone in Suboxone does anything to reduce diversion.&nbsp;Buprenorphine patients&nbsp;on my <a href="http://suboxforum.com" data-mce-href="http://suboxforum.com" onclick="pageTracker._trackPageview('/outgoing/suboxforum.com?referer=');">forum</a> &nbsp;who have injected Suboxone in the past have claimed that they did not experience withdrawal from <em>either</em> Suboxone or buprenorphine, consistent with what I would expect from combining a low-affinity antagonist&nbsp;with a high-affinity partial agonist.</p>
<p>Note: Injecting ANYTHING is in essence taking your life in your hands, and I strongly encourage anyone in such a position to seek treatment immediately.&nbsp;&nbsp; Really—don’t do it.</p>
<p><em>Example 4:</em>&nbsp; Insurers generally refuse to cover generic buprenorphine (the generic form of the RB drug Subutex), even though it is much cheaper than Suboxone.&nbsp; The one time they WILL cover Subutex or buprenorphine is for women who are pregnant or nursing.&nbsp; The argument is that we shouldn’t expose the fetus/infant to one more drug (naloxone), since that drug isn’t necessary to the actions of Suboxone.&nbsp; I agree with the argument, and wonder why it is extended only to the fetus?&nbsp; Why does mom or dad have to be exposed to an extra substance(naloxone) that isn’t necessary to the actions of Suboxone?</p>
<p>I struggle to understand the insurance issue, as I would expect that someone at some major insurer would know enough about pharmacology to save money on Suboxone by favoring generic buprenorphine.</p>
<p>The ultimate of silliness is that the State of Wisconsin requires that people on Medicaid use only Suboxone FILM.&nbsp; Getting Abilify for a patient is virtually impossible without first using a variety of older, cheaper medications… but the squishy arguments in favor of Suboxone Film push the med up the formulary chain past an alternative that sells at a fraction of the cost.&nbsp; The film/Medicaid situation is doubly dubious, as we have the arguments for buprenorphine over Suboxone, and the even less-sound argument for Suboxone Film being favored over the tablet.</p>
<p>RB apparently convinced the state that for Medicaid patients, only the film was safe&#8211; and that the film should be required instead of the tablet form of Suboxone, placing future generics at a great disadvantage.&nbsp; It is especially impressive that RB accomplished this feat after selling a million units of the tablets themselves!&nbsp; I can picture the person making the point:&nbsp; ‘the tablet is unsafe…. Starting NOW!’</p>
<p>I’m going to write all night if I don’t wrap this up.&nbsp; To summarize, the Bloomberg article below describes why RB is winning the battle with generics, but the writers of the article, along with most doctors, miss the bigger issue– that misplaced fears, intellectual laziness, and misinformation have protected Suboxone sales from a much greater foe-– generic buprenorphine.&nbsp; If doctors, states, and insurers ever get their acts together and prescribe according to science, brand name Suboxone profits will go down the toilet faster than the cleaning products made by RB.</p>
<p><strong>The Bloomberg piece:</strong></p>
<p><strong>Reckitt Benckiser Kicks Heroin Tablet </strong><strong>Habit With Film: Retail</strong></p>
<p>By Clementine Fletcher</p>
<p>Reckitt Benckiser Group Plc may be kicking its heroin problem.</p>
<p>After losing U.S. patent protection in 2009 for its Suboxone tablet, designed to help heroin users quit, Reckitt Benckiser has said that the entrance of a generic competitor could erode pharmaceutical sales and profit by 80 percent (note by JJ:&nbsp; What a shame?!&nbsp; Consider the benefit of such&nbsp;a price reduction for addicts in need of treatment!).</p>
<p>Reckitt Benckiser, which gets most of its revenue from selling home and personal-care products like Lysol cleaners and Durex condoms, has faced calls to sell the business before a generic comes to market. Instead, the London-based company aims to divert the showdown by switching users to a film form of the drug &#8212; one whose last patent doesn’t run out until 2025 (note by JJ:&nbsp; NOW do you see why they made the film?!)</p>
<p>To get people to make the switch, Reckitt Benckiser is thinking more like a consumer company than a pharmaceutical one. It’s drawing on a marketing technique first pioneered by Coca- Cola Co. more than 100 years ago: coupons. By offering up to $45 a month toward a user’s co-payment in the U.S., the company is making the film version, which looks like a Listerine Pocketpak, close to free. That offers patients who get part of the bill subsidized by health insurance little incentive to transfer to a generic pill once it appears on the market.</p>
<p>“They’ve done a good job of making a silk purse out of a not very compelling situation,” said Martin Deboo, an analyst at Investec Securities Ltd. in London.</p>
<p>Reckitt Benckiser’s shares have risen 55 percent in the last five years, outpacing Unilever and Procter &amp; Gamble Co. Under Chief Executive Officer Bart Becht, who stepped down last month, the company more than doubled sales in a decade. The stock has dropped 3.7 percent this year, compared with Unilever’s 4.7 percent gain and P&amp;G’s 1.2 percent gain.</p>
<p><strong>Drugs Growth</strong></p>
<p>The company is due to report third-quarter results tomorrow and will probably say revenue adjusted for purchases and asset sales rose 7 percent at the drugs division, analysts led by Andy Smith at MF Global in London estimate, compared with a 3.9 percent increase for the rest of the business. Profit likely rose 0.9 percent to 430 million pounds, they said.</p>
<p>The film version of Suboxone, introduced in September 2010, accounted for 41 percent of the drug’s U.S. sales by the end of the first half (note by JJ:&nbsp; Thanks, Wisconsin Badgercare!). That surpassed the company’s own expectations, Becht said on an Aug. 30 conference call arranged by Sanford C. Bernstein. Becht was succeeded by Rakesh Kapoor, a company veteran.</p>
<p><strong>Generic Delay</strong></p>
<p>The film “has been a phenomenal success,” Becht said, according to a transcript of his remarks. “To make the business completely sustainable, we would like to have a share which is clearly much higher than where we are.” He added that the company aims to grow that share every month.</p>
<p>Right now, time is on his side. Teva Pharmaceuticals Industries Ltd., the world’s biggest maker of generics, began the year saying it might launch a Suboxone copy in 2011. Now the company has backed off, saying it no longer expects the product to win regulatory approval this year.</p>
<p>Biodelivery Sciences International Inc., another drugmaker going after Suboxone, said a study comparing its own version of the drug to a placebo failed to show a statistical difference in the treatment of chronic pain. A test in patients addicted to opioids, which include heroin and codeine, is scheduled to begin<br /> later this year. Titan Pharmaceuticals Inc. on Aug. 31 said it’s preparing to seek approval of an upper-arm implant that would deliver buprenorphine, one of<br /> the active ingredients in Suboxone, directly into the bloodstream (note by JJ:&nbsp; the ONLY active ingredient in Suboxone!)</p>
<p><strong>‘Massive Benefit’</strong></p>
<p>“This delay has been a massive benefit,” said Andrew Wood, an analyst at Sanford C. Bernstein. “With every day that goes by, RB has an extra day to convert users.” Suboxone is either harder-than-expected to copy or generic-drug makers are having second thoughts about targeting addicts, according to Bernstein.</p>
<p>About 1 million people in the U.S. are addicted to heroin, the National Institute on Drug Abuse estimates. As many as 325,000 people use Suboxone to quit the drug or painkillers, says Pablo Zuanic, an analyst at Liberum Capital in London.</p>
<p>The medicine combines buprenorphine, a painkiller derived from the opium poppy that shares some of its properties, with naloxone, a chemical that blunts<br /> withdrawal symptoms (note by JJ:&nbsp; This is simply WRONG.&nbsp; BLATANTLY WRONG.&nbsp; Really&#8211;&nbsp; an opioid antagonist BLUNTING withdrawal symptoms?&nbsp; Shame on the writers!). The film sells for about $4.63 to $8.23 a dose at Walgreens stores, according to Liberum, depending on its strength and pack size. That means the strongest dose costs about $247 a month.&nbsp; (note by JJ—a pharmacy near my practice sells generic buprenorphine dissolvable tabs, 8 mg, for $2.33 per tablet—a medication that works EXACTLY the same way IF NOT INJECTED INTRAVENOUSLY)</p>
<p>More than half of people on Suboxone use private insurance with co-pay, Zuanic says. Reckitt Benckiser offers $45 towards co-pay for the film, he said, meaning an insured patient who’d contribute $50 to the cost of the drug may end up spending $5.</p>
<p><strong>‘Near Zero’</strong></p>
<p>“The actual cash cost for some patients buying the film with private insurance could be near zero,” Zuanic said in a note to clients this month. (note by<br /> JJ:&nbsp; but we are all paying the cost in higher insurance premiums, and some insurers, notably Humana, have draconian policies that stop covering—forcing instant withdrawal- if a patient receives a prescription for a sleep medication such as Ambien, so many people are left paying cash).</p>
<p>Meantime, Suboxone is only becoming more important to Reckitt Benckiser. The drugs division, whose sales grew five times as quickly as the main business last year, accounted for almost 9 percent of sales and 24 percent of profit, up from 7.6 percent and 20 percent in 2009. Sales at the unit will probably rise 12 percent to 829 million pounds ($1.3 billion) this year, according Nomura International Plc estimates.</p>
<p>The maker of French’s mustard is even considering making an injectable Suboxone and developing new products for cocaine, alcohol and cannabis addicts.<br /> The plan has met skepticism.</p>
<p>“We’re quite a long way from having any visibility on these products,” said Julian Hardwick, an analyst at Royal Bank of Scotland Group Plc in London. “Are they products that will work? Which will get approval?”</p>
<p>Prescription drugs are perceived as a bit of a misfit in the home of Vanish stain removers and Finish dishwasher tablets.</p>
<p><strong>Misfit</strong></p>
<p>“Reckitt Benckiser is basically a home and personal-care company with over-the-counter pharmaceuticals,” said Carl Short, an analyst at Standard &amp; Poor’s in London. The drugs unit is “always going to be something that looks like it doesn’t fit with the rest.”</p>
<p>Reckitt Benckiser may look at selling the unit, which Becht himself has said is “not the No. 1 strategic part” of the company, once a generic form of Suboxone reaches pharmacy shelves, analysts said. (note by JJ:&nbsp; i.e. after all of the profit has been wrung from suffering addicts). &nbsp;But the company’s marketing savvy, coupled with delays in the launch of a generic, are giving Kapoor time to settle into his new job.</p>
<p>“This is a big job and he is coming in after someone’s done it for some considerable time and very well,” said Julian Chillingworth, who helps manage about 16 billion pounds in shares at Rathbone Brothers Plc, including Reckitt stock. “You wouldn’t want to come in as a CEO into a very successful business and start selling things off on the cheap.”</p>
<p><strong>Not Time</strong></p>
<p>Analyst valuations range from 2 billion pounds to 6.3 billion pounds, according to four estimates compiled by Bloomberg News. Estimates diverge because it’s hard to value the business without knowing how Suboxone sales will resist the generic challenge and whether the shift to film can counter some of that impact.</p>
<p>“Until you get generic competition for the tablet, I think it’s unlikely that prospective buyers would give you the full value for the business,” said Hardwick of RBS. “Now is not the time to sell.”</p>
<p>&#8211;With assistance from Naomi Kresge in Berlin. Editors: Celeste Perri, Marthe Fourcade.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>The REAL Future of Partial Agonist Treatment&#8212;  Pharma are you Listening?</title>
		<link>http://suboxonetalkzone.com/the-real-future-of-partial-agonist-treatment/</link>
		<comments>http://suboxonetalkzone.com/the-real-future-of-partial-agonist-treatment/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 04:58:12 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[drug testing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[pharmacology]]></category>
		<category><![CDATA[receptor actions]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[tolerance]]></category>
		<category><![CDATA[withdrawal]]></category>
		<category><![CDATA[ceiling effect]]></category>
		<category><![CDATA[dose level]]></category>
		<category><![CDATA[heroin]]></category>
		<category><![CDATA[opioid]]></category>
		<category><![CDATA[partial agonist]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2538</guid>
		<description><![CDATA[I just wrote a note to a friend who works in the molecular sciences&#8211; she has been studying opioid receptors since the early 1980&#8242;s, when things were just getting started on a molecular level.  I&#8217;m keeping her name to myself, but I&#8217;ll share a few thoughts about what is needed to advance the treatement of opioid [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I just wrote a note to a friend who works in the molecular sciences&#8211; she has been studying opioid receptors since the early 1980&#8242;s, when things were just getting started on a molecular level.  I&#8217;m keeping her name to myself, but I&#8217;ll share a few thoughts about what is needed to advance the treatement of opioid dependence&#8211; and make a few million dollars along the way (are you listening, RB?)</p>
<p>Hi &#8212;&#8212;,</p>
<p>(private chit chat that would bore everyone)</p>
<p>Anyway, today I realized what is needed in order to take partial agonist treatment of opioid dependence to the next level.</p>
<p>The problem with buprenorphine is that the ‘ceiling effect’ occurs at a relatively high tolerance level, approximately equal to 40 mg of methadone.  That causes at least two problems.  First, going off Suboxone is a lot of work, as the person still has a great deal of withdrawal to go through.  That may be a good thing early in the process, as it may help keep people on Suboxone, but after a year or so, when people want to try going off the medication, it is a major barrier that opens the floodgates to those old memories of using, etched in the emotions associated with withdrawal.</p>
<p>The second problem with the high ceiling/tolerance level is that surgery is a hassle.  People needing surgery need HIGH amounts of oxycodone to get any analgesia—I usually give 15-30 mg every 4 hours.  Pharmacists shudder to release those doses, and some surgeons and anesthesiologists balk.</p>
<p>The horizontal part of the dose/response curve is the essential part of buprenorphine;  that is what tricks the brain into ‘thinking’ that nothing is wearing off, and in that way eliminating cravings.  But that flat dose/response relationship could occur at lower tolerance levels and still work the same way.</p>
<p>Since I’m wishing for the moon, a series of molecules with progressively lower ceiling levels would be ideal, with the last molecule in the series being Naltrexone.  Although actually, naltrexone doesn’t work—it has NO mu agonism, so there is no tricking of the brain, and no reduction of cravings.  We would want something close to naltrexone, but with a tiny bit of opioid activity that does not vary with dose.</p>
<p>A shorter half-life would also be helpful.  Preparing for surgery requires weeks to get the buprenorphine out of the system.  Of course a shorter half-life means it is easier to get around buprenorphine by people who want to play with agonists, so again, these new molecules would be intended as ‘step down’ meds from early-stage buprenorphine treatment.</p>
<p>Do we know enough about molecular actions at the mu receptor to design molecules with these properties?  Or are we still at the point of making somewhat random changes and assaying the result?  Do you know of any labs doing this type of work?</p>
<p>I figured you’re the person to ask!</p>
<p>Thanks &#8212;&#8212;&#8211;</p>
<p>Jeff</p>
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		<title>I&#8217;m On Suboxone; Can I Have Surgery?</title>
		<link>http://suboxonetalkzone.com/im-on-suboxone-can-i-have-surgery/</link>
		<comments>http://suboxonetalkzone.com/im-on-suboxone-can-i-have-surgery/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 01:35:08 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[acute pain]]></category>
		<category><![CDATA[addiction]]></category>
		<category><![CDATA[anesthesia]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[receptor actions]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[risks]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[surgery]]></category>
		<category><![CDATA[anesthesia and Suboxone]]></category>
		<category><![CDATA[buprenorphine and pain]]></category>
		<category><![CDATA[opioid agonist]]></category>
		<category><![CDATA[pain relief]]></category>
		<category><![CDATA[postoperative pain]]></category>
		<category><![CDATA[Suboxone and surgery]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2380</guid>
		<description><![CDATA[I recently resumed writing for the expert forum on addiction at MedHelp.Org. One result of writing for MedHelp is that I receive a number of e-mails from people with questions about specific issues related to buprenorphine. The most common questions are from people on buprenorphine undergoing surgery, asking about the safety of anesthesia and about [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I recently resumed writing for the expert forum on addiction at MedHelp.Org.  One result of writing for MedHelp is that I receive a number of e-mails from people with questions about specific issues related to buprenorphine. The most common questions are from people on buprenorphine undergoing surgery, asking about the safety of anesthesia and about postoperative pain control.</p>
<p>There are very significant problems with medical coverage for patients on buprenorphine undergoing surgery. Patients on buprenorphine will occasionally need surgery, and in such cases there are often no doctors willing and/or competent to manage postoperative pain. Psychiatrists, frankly, have little knowledge or experience in this area. Before psychiatry residency, medical school graduates generally complete a medical internship that provides little or no training in critical care or surgery. Making matters even worse, the medical students who go into psychiatry tend to be those who have the least interest in the surgical specialties.</p>
<p>And then there are surgeons. Where psychiatrists lack courage to provide effective pain relief for addicts, surgeons simply lack interest or concern. Surgeons enjoy being in the operating room, cutting things apart and sewing things together. The last thing they want to do is have a heart-to-heart talk about someone&#8217;s addiction to pain pills. To a surgeon’s way of thinking, addiction doesn&#8217;t even exist. You can&#8217;t cut it off or sew it on, so why even talk about it?</p>
<p>Hopefully, those of you who take buprenorphine will slip this article under the door of your psychiatrist to drop a hit about this problem. I cannot provide medical recommendations for people who I do not know, but I will at least provide some general information so that readers of my blog will know when they are being fed a line of nonsense.</p>
<p>Speaking of nonsense, the silliest and most potentially harmful advice that I hear about in e-mails is that buprenorphine will cover a person&#8217;s postoperative pain; that the person should simply take his/her normal dose of Suboxone and everything will be fine. Nonsense! People taking buprenorphine quickly become tolerant to the pain-relieving properties of buprenorphine, and therefore will not get adequate pain relief from buprenorphine for anything but the most minor surgical procedures. Buprenorphine has complex actions at opioid receptors, including partial agonism at mu receptors and mixed effects at kappa opioid receptors. The actions at kappa receptors are less subject to tolerance and provide some long-term effects on mood and analgesia, but these effects are not even close to what is required to cover postoperative pain.</p>
<p>There are several articles that have been published that describe various approaches for treating postoperative pain in patients on buprenorphine. I cannot post the articles here because of copyrights, but the general recommendation in the literature for treating post-op pain is to reduce the daily dose of buprenorphine starting several days before the surgery, and to use potent opioid agonists in addition to buprenorphine.  Another option is to stop buprenorphine completely before surgery. But buprenorphine has a long half-life, and must be stopped for a week or more in order to significantly lower the level of buprenorphine in the body.<br />
It is important to understand that there are two things that get in the way of pain relief in patients on buprenorphine; the antagonist actions of buprenorphine at the mu receptor, and the patient’s high tolerance to opioid agonists.   Even if buprenorphine is stopped a week or two in advance of surgery, the person still has a high tolerance to opioids, and still requires significant doses of opioid agonists for adequate post-operative pain control.  And if buprenorphine is stopped completely, the person must go through a period of withdrawal before eventually restarting buprenorphine in order to avoid precipitated withdrawal.</p>
<p>I have found it easiest to keep the person on a small dose of buprenorphine, perhaps 4 mg per day, throughout the entire operative period, until postoperative opioids are no longer needed. I’ve had good success treating post-operative pain with high doses of oxycodone while continuing buprenorphine, even after major surgeries.  Interestingly, patients report good pain relief but the complete absence of the euphoria that they used to get from opioids.  At the point after surgery when opioid agonists are no longer necessary, patients simply stop the agonists and resume their full dose of buprenorphine.</p>
<p>Whether or not buprenorphine is discontinued, high doses of opioid agonists are required to provide adequate pain relief for major surgery.  An oxycodone equivalence of about 60 mg per day is required just to ‘break even’ with the tolerance of a typical person on buprenorphine maintenance.  You can understand, then, why psychiatrists are wary of treating postoperative pain. Such high doses of oxycodone could easily cause fatal overdose in patients not taking buprenorphine. I am board certified in anesthesiology, but even I get nervous in such situations. But what is the alternative? I have had patients who required coronary bypass, hysterectomy, and total knee replacement, as well as minor surgeries. Dental work in particular is quite common in patients with a history of addiction. Should people on buprenorphine simply go without the necessary procedures that other people are allowed to have?</p>
<p>If psychiatrists or surgeons are unwilling to provide adequate postoperative analgesia for patients to take as outpatients, patients should allowed to stay in the hospital, even the intensive care unit, if that is what it takes for the doctor to feel safe providing adequate analgesia. Surgeons should provide adequate care, even if they have to fill out paperwork and battle insurers to obtain the necessary coverage for hospitalization. They would do the same for patients with brittle diabetes who need close monitoring following surgery. Opioid addicts are people too!</p>
<p>As for general anesthesia, buprenorphine does not pose significant problems, provided that the anesthesiologist is aware that the patient takes buprenorphine and has a high opioid tolerance.  Opioids are often used during anesthesia to blunt changes in blood pressure and heart rate, and larger doses of opioids would be required for people taking buprenorphine. The amnesia component of an anesthetic is generally provided by medications not blocked by buprenorphine, such as anesthetic vapors or benzodiazepines.</p>
<p>Another reason that anesthesiologists must be made aware if a patient is taking buprenorphine is so that sufficient opioids are ‘on board’ when the patient awakes. As patients emerge from anesthesia, anesthesiologists often use respiratory rate to gauge whether sufficient doses of narcotics have been provided to cover postoperative pain.  Without the knowledge that a patient is on buprenorphine, the anesthesiologist may be confused by the patient&#8217;s lack of response to narcotics, causing the anesthesiologist to give too little pain medication—meaning that the patient will awake with considerable pain.</p>
<p>Medications with combined actions (such as tramadol and the newer agent Nucynta) or of little value for post-operative pain control.  These medications have actions at mu opioid receptors that are blocked by, and cross-tolerant with, buprenorphine&#8211; completely nullifying that component of their action.  The other component of their action is through effects on serotonin or norepinephrine pathways, and these actions are insignificant for post-surgical pain.  Because of mu receptor tolerance, Nucynta essentially becomes as useful for treating post-op pain as Cymbalta&#8212; i.e. worthless!</p>
<p>I must stress that everything I have written here is intended to serve as a basis for discussion between patients and their doctors. Every case has unique variables that must be taken into account, and so my comments must not be taken as medical recommendations or advice. Taking high doses of opioid agonists can be dangerous, particularly in combination with other respiratory depressants.</p>
<p>By the way, I discuss buprenorphine and surgery in greater detail in <a href="http://bupeguide.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/bupeguide.com?referer=');">the e-book that I published</a> a couple years ago.</p>
<p>One final comment…  I recently received letters from two different health insurers about ‘buprenorphine policies’ citing situations where Suboxone would not be covered. These situations have included cases where patients are prescribed opioid agonists. I want to point out that there are times when patients on buprenorphine require surgery, and every patient undergoing surgery deserves adequate pain control. There are also patients on buprenorphine maintenance who have chronic pain;  pain that in some cases justifies the relief afforded by opioid agonists.  I hope that those with the power to influence policy, including Reckitt-Benckiser, the American Society for Addiction Medicine, NIDA, and SAMHSA, will direct attention to this important gap in medical coverage.</p>
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		<title>Score One For Reckitt-Benckiser</title>
		<link>http://suboxonetalkzone.com/score-one-for-reckitt-benckiser/</link>
		<comments>http://suboxonetalkzone.com/score-one-for-reckitt-benckiser/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 21:30:50 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Public policy]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[Subutex]]></category>
		<category><![CDATA[Badgercare]]></category>
		<category><![CDATA[diversion]]></category>
		<category><![CDATA[Medicaid]]></category>
		<category><![CDATA[Reckitt-Benckiser stock price]]></category>
		<category><![CDATA[suboxone film]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2263</guid>
		<description><![CDATA[I received notice today from the area’s Reckitt-Benckiser rep that the company has secured a mini-coup of sorts, requiring state of WI Medicaid subscribers on buprenorphine to use the Suboxone Film formulation.  Here is the notice I received: Wisconsin State Medicaid has as of December 1st  today added Suboxone Sublingual Film as the preferred delivery [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I received notice today from the area’s Reckitt-Benckiser rep that the company has secured a mini-coup of sorts, requiring state of WI Medicaid subscribers on buprenorphine to use the Suboxone Film formulation.  Here is the notice I received:</p>
<div id="attachment_2265" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-2265" title="rb" src="http://suboxonetalkzone.com/wp-content/uploads/2010/12/rb-300x176.jpg" alt="RB share price vs S &amp; P, Suboxone Talk Zone" width="300" height="176" />
	<p class="wp-caption-text">Reckitt-Benckiser stock share price since Suboxone vs. S &amp; P 500</p>
</div>
<p><em>Wisconsin State Medicaid has as of December 1st  today added Suboxone Sublingual Film as the preferred delivery system. I have attached a file description. Because of some of you large geography and some limited stocking in certain areas. I would suggest you begin prescribing the Film to all your Medicaid patients as soon as possible to insure pharmacy coverage moving forward. All pharmacies can receive for stocking and distribution to your patients with 24 hour notice.</em></p>
<p><em>For PA requests for Suboxone tablets, providers are required to indicate clinical information about why the member cannot use Suboxone film and why it is medically necessary that the member received Suboxone tablets instead of Suboxone film</em>.</p>
<p>Ironically, I just completed a survey (not sure who sponsored it) asking my opinion about ‘Suboxone Film’—i.e. whether I think it is an important step forward, whether patients like it, etc.  I shared my thoughts- that it is essentially a marketing gimmick, and one that is apparently successful—at least when used on the people who run WI Medicaid. </p>
<p>The supposed advantage of the film is that each dose is wrapped separately in a foil pouch.  This in theory makes it more difficult for a child to inadvertently swallow a handful of the tablets.  In reality, this is only beneficial if one limits his imagination to a scenario where a bottle of prescription medication is left out and available to a young child, and the child is somehow able to defeat the child-proof features of the cap.  I can envision another scenario—mom keeps several packets of Suboxone film in her purse, and her child pulls one out while looking for gum, tears it open, and decides to see what it tastes like.  One could argue that there would be LESS exposure to buprenorphine in the case of the film, as only one strip would be opened as opposed to a child swallowing a handful of tablets.  But the partial agonist nature of buprenorphine makes the number of tablets irrelevant.  One Suboxone tablet or film contains 8000 micrograms of buprenorphine—a huge dose.   A child would need to go to the hospital for observation whether one or 10 doses were ingested, and the effects from the medication would likely be the same in either case.</p>
<p>Let’s say I allow, though, that the requirement that people use the film will reduce the risk of accidental ingestion in children by at least some amount.  And let’s ignore the fact that we are taking away the choice that patients enjoy with other medications; we are talking about ‘addicts’ after all, right?  No need to treat addicts like ‘regular,’ responsible people!  And let’s tell the people who don’t like the gooey, slowly-dissolving nature of the film, or the rubbery aftertaste that some have described, that they are just ‘SOL.’  They’re addicts, so again, who cares?  And let’s tell the people who complain about their dose blowing away in the wind that they should learn to take it in a more reasonable place.</p>
<p>After we do all those things, what’s the big deal?</p>
<p>The big deal is for Reckitt-Benckiser.  The big deal is that the state of Wisconsin won’t allow people on Medicaid to use the almost-tasteless generic formulation of buprenorphine—something that many patients prefer—and that the state won’t save  a few million dollars in medication costs.  Reckitt-Benckiser had to sacrifice a small amount; they cut 50 cents off the $6 charge for one tablet of Suboxone.  But in return, they essentially hold hostage every patient getting medication through public assistance.  Talk about an effective marketing campaign!  And if they can use the bogus safety argument to fool the State people, who knows—maybe they can get private insurers to fall for it as well. RB has already managed to use fears of IV diversion to push insurers away from approving generic buprenorphine.  RB also prevents insurers from placing generic buprenorphine on formularies by keeping brand-name Subutex priced very high (insurers fear that if they approve generic Subutex, some people will end up getting the real, ridiculously-expensive Subutex due to pharmacy shortages of the generic).</p>
<p>The bottom line is that RB has eliminated the forces of ‘market competition’ that would otherwise force the price of buprenorphine downward.  If Dell, Gateway, and Sony could use this type of fear-mongering to control the market, we would all be paying fifty grand for a laptop!</p>
<p>And in a field where access is limited by resource costs, the excess profits gained by RB translate into fewer patients treated, one way or the other.  And ‘fewer patients treated’ translates into ‘death.’</p>
<p>THAT’S what I meant in an earlier post by ‘blood on their hands,’ by the way.  Congratulations, RB, on Suboxone Film.</p>
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		<title>Generic Subutex, aka buprenorphine&#8211; what&#8217;s the dif?</title>
		<link>http://suboxonetalkzone.com/2217/</link>
		<comments>http://suboxonetalkzone.com/2217/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:16:26 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[relapse]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[generic buprenorphine]]></category>
		<category><![CDATA[mucous membranes]]></category>
		<category><![CDATA[naloxone]]></category>
		<category><![CDATA[opioid]]></category>
		<category><![CDATA[opioid dependence]]></category>
		<category><![CDATA[subutex generic]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2217</guid>
		<description><![CDATA[I’ll take a break from the book to post a question and answer with a reader: My daughter’s doctor recently started prescribing her a pill called only ‘buprenorphine,’ instead of her usual Suboxone. Should I be concerned about the change? My answer: You don’t mention the age of your daughter, but your question raises the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>I’ll take a break from the book to post a question and answer with a reader:</strong></p>
<p><em>My daughter’s doctor recently started prescribing her a pill called only ‘buprenorphine,’ instead of her usual Suboxone. Should I be concerned about the change?</em></p>
<p><strong>My answer:</strong></p>
<p>You don’t mention the age of your daughter, but your question raises the issue of how involved should a parent be in the treatment of a child?  Perhaps a more general issue is whether anyone should be closely involved in the treatment of someone with opioid dependence?  After all, I frequently write that opioid addiction should be seen as ‘just another disease,’ and it is hard to make the case that people should share the details of their medical histories with others, at least after reaching adulthood.</p>
<p>But opioid dependence, while being a disease, does have some unique qualities—such as the effect of a worsening of the disease, i.e. relapse, on patients’ ability to make sound judgments.  Over time, I typically want patients to become responsible for their own outcomes; adult children of too-involved parents sometimes seem to be stuck in a state of chronic defiance, where the addict seems to think that a relapse is a statement of independence or a reflection on the parents, rather than the addict’s own problem.  But early on, it can be helpful to have someone monitor the addict’s behavior, and even control the buprenorphine.  Just remember that only the addict him/herself can determine, in the long run, whether a buprenorphine program will work—or whether it will just be one more failed treatment method.</p>
<p>Suboxone and Subutex (generic or brand-name) are interchangeable for the most part&#8212; except generic buprenorphine is about half the price of brand-name Suboxone  ($3 per tab vs. $6-$7).  The main chemical difference is the naloxone in Suboxone, which is not present in Subutex or generic Subutex (aka buprenorphine HCL).  Naloxone doesn’t cross mucous membranes; lipid soluble molecules like buprenorphine and fentanyl tend to pass through mucous membranes, and water soluble molecules like naloxone and morphine do not.  When a person takes Suboxone properly the naloxone ends up being swallowed, absorbed from the intestine into the ‘portal vein,’ and then completely metabolized at the liver before getting into the systemic circulation by a process called ‘first pass metabolism.’  The features of buprenorphine that make it effective for treating opioid dependence (for example the ‘ceiling effect’) do NOT require naloxone. Naloxone is added to Suboxone for one reason—to prevent intravenous injection of dissolved Suboxone tablets.  If Suboxone is dissolved and injected, the naloxone would enter the circulation, block opioid receptors, and cause an hour or two of withdrawal symptoms. </p>
<p>There is not a great amount of injecting of Suboxone going on out there, and so for most people, generic buprenorphine is fine.  Some people who don’t completely metabolize the naloxone (because of genetic variants of liver enzymes, or perhaps because of taking cytochrome inhibitors like certain SSRIs) develop dysphoria for an hour or two after a dose of Suboxone, because the naloxone gets into their systemic circulation and causes withdrawal.</p>
<p>All patients who are pregnant are generally put on Subutex (or generic buprenorphine) because the low chance of injecting is not enough reason to expose the fetus to one more chemical.</p>
<p>I don’t know if your daughter is pregnant, but that would be one reason to take the generic.  Or it may be a cost issue, or perhaps she sometimes felt sick after taking her dose of Suboxone.  The theoretical risk from switching would be that she could then inject the buprenorphine, without the risk of withdrawal.  If she DID inject, she would not get ‘high’ from doing so;  the injected buprenorphine would have the same effects as when it is absorbed through the oral mucosa, only more quickly (i.e. zero effects, more quickly!).  Even for people NOT tolerant to buprenorphine, injecting buprenorphine is not generally a great way to get high;  the person develops a tolerance to buprenorphine very quickly, and within a day or two is ‘on’ buprenorphine going forward&#8211;  incapable of feeling opioid effects because of mu receptor tolerance, and vulnerable to withdrawal if the buprenorphine is discontinued.</p>
<p>I’ll be back with another installment of the book in a few days.  Thanks, as always, for reading; please share the site with other addicts and with those who love them.</p>
<p>JJ</p>
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		<title>Buprenorphine Film: Step Forward or Marketing Gimmick?</title>
		<link>http://suboxonetalkzone.com/buprenorphine-film-step-forward-or-marketing-gimmick/</link>
		<comments>http://suboxonetalkzone.com/buprenorphine-film-step-forward-or-marketing-gimmick/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 22:25:32 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[risks]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[buprenorphine film]]></category>
		<category><![CDATA[generic buprenorphine]]></category>
		<category><![CDATA[generic suboxone]]></category>
		<category><![CDATA[suboxone film]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2138</guid>
		<description><![CDATA[It i salways humorous when companies do what Reckitt-Benckiser recently did&#8211; make a small change in their product, then trash the old product in favor of the new, more expensive product.  &#8220;The OLD formulation is GARBAGE!  It poses huge risks! It is reckless and irresponsible to prescribe that tablet (the one that we&#8217;ve been marketing for years, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>It i salways humorous when companies do what Reckitt-Benckiser recently did&#8211; make a small change in their product, then trash the old product in favor of the new, more expensive product.  &#8220;The OLD formulation is GARBAGE!  It poses huge risks! It is reckless and irresponsible to prescribe that tablet (the one that we&#8217;ve been marketing for years, that is&#8230;)&#8221;</p>
<div id="attachment_2139" class="wp-caption alignright" style="width: 300px">
	<img class="size-medium wp-image-2139" title="bupe film" src="http://suboxonetalkzone.com/wp-content/uploads/2010/09/bupe-film-300x194.jpg" alt="buprenorphine film" width="300" height="194" />
	<p class="wp-caption-text">The orange rectangle is buprenorphine film</p>
</div>
<p>For people who are confused, here is what happened&#8230;. Reckitt-Benckiser, the makers of Suboxone and Subutex, used to have a stranglehold on the market for buprenorphine.  Profits poured in from selling buprenorphine at ridiculous prices;  $6 per tablet in the Midwest for Suboxone, and over $11 per tablet for Subutex.  The prices were particularly obnoxious given that the company didn&#8217;t invent buprenorphine&#8211; in fact, buprenorphine has been around for 30 years, and could be purchased cheaply in bulk quantities.  All that RB did was come up with a sublingual formulation, and from that point forward they were essentially printing money.  Suddenly a cleaning product company is raking in the big bucks!</p>
<p>Of course at some point, patents expire.  Companies often sue to stretch out patents&#8211; and profits&#8211; as far as possible, but at some point the party comes to an end, and such is now the case with Reckitt-Benckiser and Suboxone.   The generic version of Subutex costs as little as $2.80 in my area;  RB has been stemming the bleeding from that generic by warning doctors that patients will dissolve and inject buprenorphine if naloxone is not mixed in&#8211; something that is exceedingly rare, given the long half-life of the medication, the aversion that most addicts have for needles, and the fact that most diversion of buprenorphine is by people seeking a way to stop using&#8211; not by people looking for a &#8216;buzz.&#8217;  But more recently Teva, a large manufacturer of branded and generic medications, received approval for their version of sublingual buprenorphine.  I have not seen it in pharmacies in the Midwest, at least not yet, but it will be more difficult for RB to deal with this form of buprenorphine&#8211; which will essentially be the same as branded Suboxone, only cheaper.</p>
<p>Some states, including Wisconsin, REQUIRE pharmacists to substitute less-expensive generics unless specifically blocked by the prescriber.  Insurers, both private and government, also require use of generics in the absence of a compelling reason to use the branded product.  That means that to get brand Suboxone, doctors will have to fill out paperwork explaining their reason for requesting the brand.  Doctors, of course, hate paperwork, and so I anticipate a huge shift to the generic product once it appears in pharmacies.</p>
<p>RB, then, is in a pickle.  So some marketing guy gets the idea to put buprenorphine in a listerine-style breath strip, sell it indiviually packaged, and tell everyone that individual tablets of Suboxone are a huge risk to the public.  They tell us that little kids put them in their mouths, that the packaging isn&#8217;t safe enough, or that the tablets absorb moisture, making their sublingual dissolution rate unpredictable.  Better use the strips intead, they say.</p>
<p>I tried one of the strips&#8211; one that was a &#8216;dummy strip&#8217; that did not contain buprenorphine.  The instructions are to put it under your tongue, but as I have written here many times, there is nothing special about the under-the-tongue space, and they can be put on top of the tongue if that is easier;  the point is to get the molecule in contact with the mucous membranes that line the mouth.  I like the idea of the strip in theory;  the absorption of buprenorphine is driven by the concentration gradient of the molecule, and the film helps deliver a highly concentrated dose of buprenorphine to the surface of the oral mucosa.  The film could also conceivably be cut into small pieces using an exacto knife, to help with tapering the drug.  But in practice, the film was unpleasant to use.  It was thicker than I expected, sort of like a cross between a Listerine strip and a gummy worm.  It took longer to dissolve than I expected, and the taste was nasty.</p>
<p>So what is the conclusion?  Is the strip a leap forward in safety and convenience?  Or is it just an attempt to hang onto a brand?  I suppose that answer depends on how you see the world, and how you see a cleaning products company from the UK that struck it big on the backs of US opioid addicts.</p>
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		<title>Can my doc prescribe Subutex?  SHOULD he?</title>
		<link>http://suboxonetalkzone.com/can-my-doc-prescribe-subutex-should-he/</link>
		<comments>http://suboxonetalkzone.com/can-my-doc-prescribe-subutex-should-he/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 01:02:43 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[Subutex]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[generic subutex]]></category>
		<category><![CDATA[prescribe generic]]></category>
		<category><![CDATA[prescribe subutex]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=2095</guid>
		<description><![CDATA[Hi all!  Sorry for the lapse in posting&#8230; I have been gearing up to blog for Psych Central, an opportunity that I am very excited about, and I have a hard time writing one blog and being excited about a second blog at the same time!  Please be sure to visit my blog at psychcentral.com, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Hi all!  Sorry for the lapse in posting&#8230; I have been gearing up to blog for Psych Central, an opportunity that I am very excited about, and I have a hard time writing one blog and being excited about a second blog at the same time!  Please be sure to visit my blog at psychcentral.com, called <a href="http://blogs.psychcentral.com/epidemic-addiction/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/blogs.psychcentral.com/epidemic-addiction/?referer=');">&#8216;An epidemic of addiction.&#8217;</a> The first few posts will be mostly introducing myself with information that people here already know, so come visit in a couple weeks when I am up to speed.</p>
<p><strong>A question/answer post for tonight:</strong></p>
<p><em>As you know, generic Subutex is cheaper than Suboxone. I want my doctor to switch me to Subutex, but I am so afraid to ask him.  Even though my doc is nice to me, what if he is one of those doctors&#8230;.gets mad at me, and discharges me as a patient?  I can&#8217;t do something that could possibily send me back on that old course of life that seems more and more distant every day.</em></p>
<p><em>Can my doctor legally prescribe me Subutex rather than Suboxone?  What good reason could he have for not agreeing to, once I show him how much money it will save me?   Also, do doctors make extra money by writing a prescription that is filled at a certain pharmacy?</em></p>
<p><strong>My reply:</strong></p>
<p>Thanks for your question.  Isn&#8217;t it sad that people are afraid that their doctors will cut them off of life-saving treatment?  The writer is not paranoid;  there are practices where patients are treated as &#8216;guilty&#8217; just for asking questions that make the doc uncomfortable.  Such a situation does NOT foster the open communication that keeps addiction out in the open, where it can be treated properly and effectively.  And such a situation is a far cry from treating addiction as the disease that it is, rather than a character deficiency.</p>
<p>Any doctor who can prescribe Suboxone can also prescribe Subutex.  There is no difference in the actions of the two medications when they are taken properly;  Suboxone contains naloxone, that supposedly reduces IV use of Suboxone.  But studies show that most &#8216;diversion&#8217; of buprenorphine is for &#8216;self-treatment&#8217; of opioid dependence&#8211; not for the sake of getting an opiate high.  I suspect&#8211; but have no proof&#8211; that the RB reps encourage docs to think that if they prescribe generic Subutex, their patients will be shooting up in their lobbies.  This keeps docs prescribing brand-name Suboxone&#8211; at least until the Teva generic becomes available.</p>
<p>The main reason a doc won&#8217;t prescribe the generic then is fear of diversion, which in my opinion is overblown&#8211; not  because there is no diversion, but because both Suboxone and Subutex are diverted at an equal rate and used for the same thing&#8211; for illicit self-treatment.  Some docs probably avoid the generic to avoid a common problem&#8211; if the pharmacy doesn&#8217;t have the generic they will substitute the very-expensive, name brand Subutex&#8211; often resulting in calls to the doctor for prior authorizations or replacement scripts.  It is currently easier for the doctor to simply write for Suboxone.  Docs should realize, though, that the cost difference is quite significant;  in my part of Wisconsin, generic Subutex is lesss than $3.00 per tab, and Suboxone is over twice as costly.</p>
<p>I have heard of places in Florida (sorry Florida&#8211; maybe it happens elsewhere too, but you folks have a reputation for this) where docs provide scripts for pain pills with the condition that people use specific pharmacies.  I am surprised that such an arrangement would be legal;  it is clearly unethical to have such a conflict of interest.  That arrangement would violate Medicare law, but if they avoid Medicare patients, perhaps they can get away with it&#8230;  But to answer the question, I have never seen such a situation in my part of the country.  Docs&#8211; post anonymously if you are willing&#8211; has anyone heard of profiting by prescribing certain medications?</p>
<p>To the writer, I would like to just say &#8216;ask your doc if he/she will prescribe the generic.&#8217;  I can tell you that I would certainly not be &#8216;offended&#8217; in any way, or think poorly of you.  Of course there is always some value in being polite;  no doctor likes being told what he/she &#8216;has to prescribe!&#8217;   But you know your doc and I don&#8217;t.  If your gut says tread cautiously, then tread cautiously.  You could always ask your pharmacist if doctor so and so ever prescribes the generic&#8211; although pharmacists tend to treat addicts even  more poorly than doctors do!</p>
<p>For the docs out there, maybe it would be appropriate to ask yourselves, &#8216;is this MY patient writing to the blog?  And if it is, why is he afraid to talk to me?&#8217;</p>
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		<title>Allergic to Suboxone taste additive/sweetener</title>
		<link>http://suboxonetalkzone.com/1981/</link>
		<comments>http://suboxonetalkzone.com/1981/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 04:58:43 +0000</pubDate>
		<dc:creator>SuboxDoc</dc:creator>
				<category><![CDATA[addiction]]></category>
		<category><![CDATA[pharmacology]]></category>
		<category><![CDATA[Reckitt-Benckiser]]></category>
		<category><![CDATA[risks]]></category>
		<category><![CDATA[side effects]]></category>
		<category><![CDATA[Suboxone]]></category>
		<category><![CDATA[Suboxone Forum]]></category>
		<category><![CDATA[Subutex]]></category>
		<category><![CDATA[addicts]]></category>
		<category><![CDATA[allergy Suboxone]]></category>
		<category><![CDATA[benckiser]]></category>
		<category><![CDATA[buprenorphine]]></category>
		<category><![CDATA[generic]]></category>
		<category><![CDATA[generic suboxone]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[sweetener Suboxone]]></category>

		<guid isPermaLink="false">http://suboxonetalkzone.com/?p=1981</guid>
		<description><![CDATA[Something I haven&#8217;t yet come across: Well, i&#8217;ve been clean with the help of Suboxone for 14 months now. Throughout my treatment I’d been getting tongue blisters and ulcers at least two at a time. I&#8217;ve probably had them six to eight different times in this 14 month period. I realized something wasn’t right, and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Something I haven&#8217;t yet come across:</p>
<div id="attachment_1992" class="wp-caption alignright" style="width: 150px">
	<img class="size-thumbnail wp-image-1992" title="Ace K" src="http://suboxonetalkzone.com/wp-content/uploads/2010/07/Ace-K-150x150.jpg" alt="" width="150" height="150" />
	<p class="wp-caption-text">Acesulfame Potassium</p>
</div>
<p><em>Well, i&#8217;ve been clean with the help of Suboxone for 14 months now. Throughout my treatment I’d been getting tongue blisters and ulcers at least two at a time. I&#8217;ve probably had them six to eight different times in this 14 month period. I realized something wasn’t right, and started investigating, trying to figure out what the problem was. I watched the foods I ate and the things I drank. Nothing seemed to work; they just kept coming back. So, the only thing I could think of was the Suboxone.  I read the pamphlet that comes with the medication. The artificial sweetener in Suboxone (Acesulfame K sweetener) is what I am allergic to. I have been allergic to artificial sweeteners my entire life. I had been taking a medicine I’m allergic to for 14 months! I admit, i should have done more research from the start. But I was so desperate for relief that i would have done anything to get rid of withdrawal. I also checked the ingredients in Subutex. It does not contain Acesulfame K sweetener. I went to my next doctor appt. and told my doctor my findings. My doctor was a complete jerk. When I brought up pretty much the only option I had and asked ‘could you switch me to Subutex?’  He said he usually only uses Suboxone but because of my allergy there wasn’t any other choice.  I said ‘will you write the prescription so that i can get the generic just in case Subutex isn’t covered?’  He said, ‘nah I really don’t want you taking generic.’ I said, ‘do you mind going to check and see if you can find out whether Subutex is covered?’ he leaves for a few minutes, comes back and says ‘nope it doesn’t cover it.’ Then he says, ‘ I’ll go ahead and write it so that you can get generic.’ He was very angry. I can only guess it was because the generic is made by another company.</em>I could take this discussion in any of several different directions.  But instead of getting angry tonight at doctors who may have hostility for addicts (or perhaps addicts who perceive something else as hostility&#8211;  I wasn&#8217;t there, so I don&#8217;t know what happened), let&#8217;s look at the issue of allergy to the artificial sweetener in Suboxone, and the issue of prescribing brand vs. generic and Suboxone vs. Subutex.  For people who are interested, I took the discussion in an entirely different direction on the <a href="http://suboxforum.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/suboxforum.com?referer=');">forum</a>, where I took Reckitt-Benckiser to task for their limited number of slots in their patient assistance program.</p>
<p>Some background:  Brand Suboxone and Subutex have been the only bupe game in town until last fall, when a generic version of Subutex appeared on the scene.  Access to the medication has been a constant frustration since then, as distribution gets backed up and the price continues to rise&#8211; now almost double the initial price of about $2.50 per 8 mg tablet.  People in Wisconsin can generally find the generic by ordering it ahead of time at Walgreens&#8211; a company I am loathe to refer people to, but that at least has been able to get the medication.  That is if one of their pharmacists doesn&#8217;t decide to tar and feather you and post you on the wall along with those other darn drug addicts!</p>
<p>The generic version of Suboxone entnered the market about a month ago thanks to Teva pharmaceuticals, a large generic company that SHOULD be able to meet demand, but that so far does not have tablets on the shelves in Wisconsin.  The hope of many people, of course, is that the advent of generics will bring down the price of buprenorphine.  That SHOULD happen, provided that doctors don&#8217;t fall for whatever anti-generic nonsense is thrown their way by the sales force for Reckitt-Benckiser.</p>
<p>This is the point, by the way, where a company&#8217;s &#8216;true colors&#8217; show.  Reckitt-Benckiser makes a big deal of talking about how they are NOT about the money&#8211; they are all about HELPING ADDICTS, and really don&#8217;t hardly notice that their company profits continue to surprise to the upside, pushing the stock price higher.  And I&#8217;m sure it is completely by accident that the price of Suboxone is so high, and that the high price has gone higher by about 50% over the past two years, at a time when everything else in the world is getting cheaper.  I figure that somebody accidentally moved a decimal point,  just like that crazy day in the stock market a month ago.  They probably THINK that Suboxone sells for $0.60 per tablet, not $6.00!</p>
<p>I&#8217;m sorry for sounding annoyed.  My anger stems from my suspicion that RB ISN&#8217;T just about saving lives.  Don&#8217;t get me wrong&#8211; I love capitalism.  But only when ruled by honesty, especially in the healthcare sector.  I have heard and read comments from the sales reps from Reckitt-Benckiser that suggest a concerted plan to tarnish competitors in a way not done by other companies about other generics.  I do not know what happened to their plan for a listerine-strip type of product, individually packaged, but they clearly planned to attack their own formulation just as soon as they got approval for the new product.  But so far, the dissolving SL tablet in a multi-dose vial appears to be just fine!  Watch for that to change. </p>
<p>Reckitt-Benckiser is also playing up the diversion-potential of Subutex, even though they know that the vast majority of diversion cases consist of addicts self-treating their addiction, taking the tablet by the usual sublingual route&#8211; NOT injecting it.  But it protects the sales of Suboxone if the doctors and pharmacists (and DEA) are under the impression that prescribing Subutex is taking a big risk.  Is Subutex ever injected?  Of course.  But only a small fraction of diverted Subutex ends up used that way.  For the most part, Suboxone and Subutex are the same medication&#8211; except until recently one had a generic and the other did not.  I even suspect that some RB reps deliberately allow confusion over how Suboxone works&#8211; i.e. not explaining that Subutex contains EVERYTHING necessary to treat opioid dependence that is present in Suboxone.  Some docs think that the naloxone in Suboxone adds to the opioid blockade (it does not, when taken sublingual) or reduces cravings (it does not).</p>
<p>I did some reading on the <a href="http://en.wikipedia.org/wiki/Acesulfame" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Acesulfame?referer=');">artificial sweetener in Suboxone</a>, and the writer is on the right track&#8211; and I hope he is prescribed the medication that he needs, rather than suffer with mouth sores.</p>
<p>I encourage physicians to take all factors into account as they take on this nasty illness.  On one hand, I resist the complaint that &#8216;I can&#8217;t get help because Suboxone is too expensive&#8217; because active using is always much more costly&#8211; even before considering the costs to one&#8217;s occupation or to one&#8217;s relationships.  But physicians have long-relied on generics to increase availability of life-saving medications that otherwise would be beyond reach for many people&#8211; particularly during a nasty recession. </p>
<p>Makers of generic buprenorphine, please continue your good work, and good luck to the new products entering the market&#8211; for example Butrans, which was approved a few days ago, and Probuphine, a long-term injectable form of buprenorphine that I suspect will be a great help for the final stage of buprenorphine remission treatment, i.e. stopping treatment with buprenorphine.  Let&#8217;s hope the FDA recognizes the demand for that delivery system.</p>
<p><a href="http://addictionremission.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/addictionremission.com?referer=');">JJ</a></p>
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